Japan's 'no-brand' Muji to enter US

0 Comments | AFP, September, 2007

TOKYO (AFP) — Muji, Japan's trendy "no-brand" brand of sleek but simple housing goods and clothing, will enter the United States with a store in New York.

Muji, which has developed a loyal following in European and Asian cities among style-conscious young professionals, will open the store in November in Soho.

The 3,200 square-foot (300 square-meter) store will offer more than 2,000 Muji products ranging from furniture to beauty products, parent company Ryohin Keikaku Co. Ltd.'s US unit said in a statement released Thursday in New York.

Muji, an acronym meaning "no brand, good quality" in Japanese, started in 1980 selling a small selection of household articles with a policy of not putting on any logo.

But even without a label, Muji's style has...