DaimlerChrysler becomes Daimler

0 Comments | AFP, October, 2007

BERLIN (AFP) — Shareholders in the German car maker formerly known as DaimlerChrysler agreed on Thursday to change the name of the company to Daimler, reflecting the group's divestment of its troubled US unit Chrysler.

A resolution proposing the name change was presented to shareholders at a meeting here late on Thursday and approved by 98.76 percent of the votes.

A small group of shareholders had sought to change the group's name back to Daimler-Benz, arguing that Daimler sounded "cold and unfeeling" whereas Daimler-Benz AG was "familiar and warm."

The company had sought to become a world giant through its acquisition of Chrysler in 1998, but the merger proved loss-making and the tie-up was reversed this year when Chrysler sold 80 percent of the group to...