Luxury firms slammed for lacklustre moves to save planet

AFP, December, 2007

PARIS (AFP) — The luxury industry is not doing its bit to save the planet, according to a World Wildlife Fund study of the world's 10 largest publicly-traded luxury firms.

In a study completed at the end of last month, the WWF environmental group chided luxury brands for being "slow to recognise their responsibilities and opportunities" vis-a-vis global warming and ethical trade and called on celebrities who help sell the brands to sit up and take note.

"Many luxury consumers are part of an affluent global elite that is increasingly well educated and concerned about social and environmental issues," said the WWF-UK study.

"Successful people now want the brands they use to reflect their concerns and aspirations for a better world."

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