Google wins from end of Microsoft-Yahoo affair: analysts
AFP, May, 2008
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NEW YORK (AFP) — Microsoft's failed attempt to buy Yahoo will send it searching for new allies and likely see Yahoo's share price plummet, leaving Internet giant Google the big winner, analysts said.
Microsoft announced Saturday that it had given up its quest for the struggling Internet pioneer Yahoo, which rejected Microsoft's offer even after it raised the original bid by five billion to more than 46 billion dollars.
The announcement ended three months of overtures by the software giant, which wanted to merge its Internet resources with Yahoo's worldwide offerings to gain ground on undisputed online advertising juggernaut Google.
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Google meanwhile has increased its share of the Internet search engine market and multiplied its innovations. The firm recently also announced a way to refine its image searches, based on technology that recognizes images, not text.
Analysts believe moreover that the Microsoft-Yahoo talks have benefited Google, ...
