Microsoft adds TV shows to Zune players in software update
AFP, May, 2008
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SAN FRANCISCO (AFP) — Microsoft began making television shows available for viewing on its Zune MP3 players on Tuesday as it continues a campaign to wrest market share from Apple's globally popular iPods.
Microsoft started releasing a software update that makes television shows available for viewing on the devices for the first time and enables users to more easily share their tastes in music.
Previously only music and music videos were available for the devices.
Offerings at Microsoft's online Zune Marketplace will include downloads of television shows from Comedy Central, MTV, Nickelodeon, NBC Universal and other entertainment networks for 1.99 dollars per episode.
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The NBC programs represent a coup for Microsoft since the major studio pulled its shows from Apple's online iTunes store because they wanted higher prices to be charged for downloads to iPods.
"Partnering with Zune will allow us to develop innovative content offerings ...
