Baskin-Robbins ice cream co-founder dead at 90: company
AFP, May, 2008
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LOS ANGELES (AFP) — Irvine Robbins, who delighted ice cream aficionados by conjuring up ever more inventive flavors as co-founder of the Baskin-Robbins empire, has died aged 90, officials said Tuesday.
Robbins, who started the Baskin-Robbins ice-cream chain with late brother-in-law Burt Baskin in 1945, died on Monday at the Eisenhower Medical Center in Rancho Mirage, California, company officials said.
A statement from Baskin-Robbins paid tribute to the company's founding father, describing him as a "pioneer" of the ice-cream industry.
"Irv's passion and his vision - 'we sell fun, not just ice cream' - helped to create an iconic American brand that is now universally loved and respected around the world," Baskin-Robbins chief brand officer Srinivas Kumar said.
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