Jawbone earpiece 'jewelry' caters to techno chic

0 Comments | AFP, May, 2008

SAN FRANCISCO (AFP) — In a hip art gallery in a San Francisco neighborhood teeming with Internet firms, Aliph recently unveiled a slim new Jawbone earpiece crafted to blend high-technology with haute couture.

The offering builds on a trend seen early this year at a major Consumer Electronics Show (CES), where one-time geek accessories were touted as status and fashion statements.

"These are very personal gadgets, whether it is a phone or an earpiece, so it actually tells something about a person," IDC analyst Shiv Bakhshi told AFP on Thursday.

"There are people that take their phones out and put them on the table while sitting together, not because they are expecting a call but because they want to show off an iPhone, Nokia-N95 or what-have-you."

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