Rock in Rio music fest aims to strike a global chord

0 Comments | AFP, June, 2008

ARGANDA DEL REY, Spain (AFP) — Bob Dylan, The Police and Amy Winehouse are among some 60 acts set to perform at Spain's Rock in Rio event from Friday, a festival the organisers hope will eventually become a "global brand" reaching as far as China.

"I am going to Beijing in late September to talk about the possibility" of organising the Rock in Rio festival in China, its Brazilian founder Roberto Medina told AFP.

Rock in Rio began in 1985 in Rio de Janeiro, where it was also held in 1991 and 2001. Three editions took place in Lisbon, in 2004, 2006 and earlier this year. Now for the first time it will be in Madrid, on June 27-28 and July 4-6.

Medina said officials and entrepreneurs "are coming from many countries in Asia and Europe which are interested in...