Lego workers opt for pragmatism as they brace for more lay-offs

BILLUND, Denmark (AFP) — Cloned by the thousands, Harrison Ford's head bobs rhythmically along the conveyor belt at Lego's main factory in Denmark, representing hope that the colourful toy brick-maker will not move all of its production abroad.

With the launch of its new toy, inspired by the latest Indiana Jones movie, the world's fifth largest toy-maker has managed to reassure at least some of its Danish employees they still have a future with the company, which has increasingly been moving jobs to countries where labour is cheaper.

"They say Indiana Jones never dies," said Charlotte Bueland as she single-handedly monitored five massive machines in the ultra-modern factory building.

"Let's just hope that is also the case for Lego at Billund," the western Danish town where the iconic toy maker is headquartered.

Facing harsh competition, the Danish toy-maker has in recent years ...