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Disney looking to launch European TV channels
AFP, July, 2008
BERLIN (AFP) — The US media and leisure group Disney wants to boost its European presence by launching new television channels to beam Mickey Mouse and friends into millions of homes, a press report said on Thursday.
"We see very large growth potential" in Europe, Disney's head of European television operations John Hardie told the financial daily Handelsblatt.
"We are going to develop our brand's audience. Our target is to reach 100 million households within ...