Church and actors recruited for Slovakia's euro conversion campaign

0 Comments | AFP, July, 2008

BRATISLAVA (AFP) — Priests and actors have been recruited to get the euro message across in Slovakia as the country's preparations for eurozone membership get ready to move up a gear when the koruna's conversion rate is fixed by European finance ministers on Tuesday.

The move will act as the starting gun for the launch of most of the government campaign explaining the euro switch to a still sceptical population. Side by side with slick TV spots and euro conversion calculators sent to every household, Catholic priests and a travelling Roma theatre group are part of the push to inform the population of the post-communist Central European country about becoming the eurozone's 16th member from January 1, 2009.

The Slovak National Bank hit upon getting the Catholic...