Google lets people create custom virtual realms

0 Comments | AFP, July, 2008

SAN FRANCISCO (AFP) — Google has rolled out a challenge to virtual world giant Second Life with free software that lets people create their own online 3D worlds that can be embedded on websites and melded with other online functions.

Lively by Google lets people place virtual "rooms" on websites, customize "avatars" to be online proxies, and decorate their fantasy worlds with photos or streaming videos from YouTube, Picasa or other online sources.

The offering is a challenge to Second Life and other animated online worlds that require memberships and don't let people take their creations elsewhere on the Internet.

"I'm wondering if this isn't a bridge too far," analyst Rob Enderle of Enderle Group said of Google expanding into virtual worlds.

"They...

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