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Google to serve up ads for NBC's online Olympics coverage
0 Comments | AFP, August, 2008
SAN FRANCISCO (AFP) — Google on Tuesday announced that freshly-acquired DoubleClick will be used to weave video ads into NBC's online coverage of the Olympics in Beijing.
The advertising coup stems from DoubleClick technology newly adapted to work with Silverlight 2 video platform software made by Microsoft, an arch-rival of Google.
"We're pleased to see the investment DoubleClick has made to enable customers such as NBCOlympics.com to take advantage of Silverlight to offer compelling packages to their advertisers," Scott Guthrie, a vice president in Microsoft's .NET Developer Division, said in a release.
"Microsoft has always had a strong commitment to working closely with partners and the industry to enable them to leverage our tools and platform to...
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