Off the Shelf

CIO, September, 2002 by Edited by Carol Zarrow

The Upside of Uncertainty

Profiting from Uncertainty: Strategies for Succeeding No Matter What the Future Brings By Paul J.H. Schoemaker The Free Press, 2002, $30

The times, they are uncertain. First came the downward spiral of the dotcoms. Then the recession rolled in. One year ago, the world was dealing with the events and aftershocks of Sept. 11. A few months later, the Enron scandal hit. That was eventually pushed out of the headlines by a succession of similar revelations about other corporate giants. It seems the corporate community—and the world in general—has lately had to deal with massive shake-ups.

Paul Schoemaker, an authority on decision making and scenario-based strategic management, points out how uncertainty has created billion-dollar losses...

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