Watch What You Say
CIO, November, 2005 by Edward Prewitt
Communication from the top is a leading factor in employee motivation, morale and even loyalty, according to a study from consultancy Hay Group. But keeping workers informed is not something executives do well.
From its surveys of 1.2 million employees at 400 organizations, Hay Group reports that most give their companies poor marks for internal communication.
The study suggests that executives promote turnover when they don't communicate clearly about where their organizations are headed.
"One of the most important predictors of employee commitment, and ultimately loyalty, is the connection between the individual and the big picture," says Mark Royal, a Hay Group senior consultant who authored the study.
Among employees surveyed, only 49 percent...
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