Highway to Value

CIO, February, 2006 by Ben Worthen

Value doesn't come from bells and whistles. But if you ask Chet Huber, he'll say it comes from three little buttons.

Huber is president of OnStar, a subsidiary of General Motors that supplies emergency and roadside assistance services through wireless telecommunications and global positioning system technology installed primarily in GM vehicles. The three little buttons—on a car's rearview mirror or dashboard—provide a simple user interface to the OnStar system. Drivers use a red button to call emergency services; a blue one to call an OnStar operator for directions and other services, such as hotel locations; and a white one to use a voice-activated telephone. There are no distracting displays for drivers to master; OnStar's technical wizardry is hidden under the hood....

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