The Next Big Trend

CIO, April, 2008 by Nancy Weil

Prior to my presentation blitz, I had bucketed the term "unified communications" in the category of vendor marketing speak. I didn't think it referred to an identifiable, open and competitive market.

However, as I often say, these days publishers know less and less about more and more. Recent conversations with several of the world's leading CIOs have convinced me that the unified communications market is, indeed, very real. And very broad.

Market researcher IDC (a sister company to CIO's publisher) defines unified communications as "a software solution platform that adds IP telephony calling and management, Web, audio- and videoconferencing, instant messaging, and pervasive presence management and awareness—all accessible through desktop and mobile devices." And it...

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