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CIO, April, 2008 by Steff Gelston
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Google Gears Up Privacy Push
Google is working with other companies to push consumer privacy legislation in the U.S. Congress and will work with the Federal Trade Commission to fine-tune online advertising principles that the agency proposed in December, say the company's top privacy executives.
Google is also reaching out to privacy advocates in an effort to allay concerns about its acquisition of online advertising vendor DoubleClick, company officials say.
Google has focused on three key principles: transparency of privacy policies, security of data and user choice, and control over data use, says Nicole Wong, Google's deputy general counsel. "People don't like binary choices about how to use data. They want to be [online] on their own terms."
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In March, Google hosted a meeting of the Consumer Privacy Legislative Forum, a group of companies focused on getting a consumer privacy bill passed by Congress. The ...
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- An overview of continuous data protection
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- Many countries now have a mobile penetration rate above 100%, report says
- The Tata Group's big telecom gamble: VSNL's recent acquisition of Tyco ...
- MEASURING BANK BRANCH EFFICIENCY USING DATA ENVELOPMENT ANALYSIS: MANAGERIAL ...
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