Trendlines: New, Hot, Unexpected

CIO, April, 2008 by Steff Gelston

Google Gears Up Privacy Push

Google is working with other companies to push consumer privacy legislation in the U.S. Congress and will work with the Federal Trade Commission to fine-tune online advertising principles that the agency proposed in December, say the company's top privacy executives.

Google is also reaching out to privacy advocates in an effort to allay concerns about its acquisition of online advertising vendor DoubleClick, company officials say.

Google has focused on three key principles: transparency of privacy policies, security of data and user choice, and control over data use, says Nicole Wong, Google's deputy general counsel. "People don't like binary choices about how to use data. They want to be [online] on their own terms."

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