EPA OKs Cause Marketing Labels for Disinfectants"
Environment News Service, January, 2007
WASHINGTON, DC (ENS) — --> The U.S. Environmental Protection Agency has approved display of promotions for causes or charities on labels of pesticides, disinfectants and other commercial toxics.
Documents revealing the agency's policy change were released today by Public Employees for Environmental Responsibility, PEER, a national association of workers in natural resources agencies.
As a result, these products may now feature tie-ins with charitable organizations and marketing slogans on their labels which are otherwise supposed to be devoted to consumer safety and usage information.
The change came in response to a request from the Clorox Company to advertise a pledge that it will donate a small percentage of the retail purchase price of its...
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