Hitler Saved My Life

Esquire, September, 2005 by Jim Riswold

Jim Riswold is a legend in the advertising world. He's the reason you know that Bo knows. He's the reason you are Tiger Woods. He's the guy who paired MJ with Mars. He's the guy who paired MJ with a rabbit. Jim Riswold is one of the best copywriters ever. And like any copywriter worth his salt, he comes up with creative solutions to sticky problems. But this one—this one is a doozy.

I HAVE LEUKEMIA. Apparently, from everything I've read and been told, this is a bad thing and people have a habit of dying from it.

But as my always-the-optimist mother has repeatedly told me, "Son, every cloud, even the most thunderous one, has a silver lining."

Mom, the silver lining to my leukemia cloud is Adolf Hitler.

Yes, that Adolf Hitler.

And on August 8,...

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