Digital Matters - Issue 52

Fast Company, November, 2001 by Fast Company

Every nine months McKinsey and Co., the world's premier management consultancy, publishes an "e-performance" survey of more than 200 Internet businesses around the world. These dotcom companies have combined revenues of roughly $2 billion. The most recent survey, published in May 2001, found that 20% of the companies covered were profitable and that a significant number of the others were heading in that direction.

Dotcoms that were making money were "e-tailers," with clothing e-tailers doing particularly well. Companies that were losing money were content sites; news and sports sites were struggling the most. Monika Kubicová, one of four McKinsey consultants who oversee the survey, told the Financial Times, "For e-tailers there is quite good reason for optimism, with a...

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