The Hard Truth About New York
Fast Company, January, 2002 by John Ellis
In the weeks following September 11, New York newspapers ran stories about various "plans" for rebuilding the World Trade Center: Some of the papers ran architectural sketches of what the new towers might look like. Prospective developers were asked to comment. No less a fool than Donald Trump was quoted at length about how it should be done.
It was an odd bit of boosterism, since all involved (the newspapers, developers, politicians, and various commentators) understood perfectly well that the World Trade Center would never be rebuilt -- could never be rebuilt -- because no insurance company in the world would ever underwrite such a risk. And even if there was an insurer willing to underwrite such a risk, no company in the world would take office space anywhere north of...
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