Smart Strategies: Putting Ideas To Work
Fast Company, April, 2004 by Alison Overholt
In the early 1980s, Michael Porter gave us Competitive Strategy and told us what fueled the engines of corporate growth. A decade later, C.K. Prahalad and Gary Hamel told us to mind our "core competencies." In the years since, however, there hasn't been a whole lot of shaking going on in the world of corporate strategy. As one consultant put it, "There have been several great eras in strategy. This is not one of them."
One reason, of course, has been the seasick economy. Companies busily battening down the hatches and tossing employees over the gunwales weren't exactly interested in charting innovative courses for growth. Another problem was guru-fication. Too many experts quit doing the hard research and instead hit the speaking circuit armed only with derivative sequels...
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