For Disney, the Story Not Told
Fast Company, May, 2004 by Charles Fishman
Michael Eisner, CEO of Walt Disney Corp.
Annual Meeting March 2, 2004
An ominous drum roll crescendoed in the days before this year's shareholder meeting of the Walt Disney Co. If it had been animated, the overture would have had huge, black thunderheads piling in to block the sky -- indeed, to block out any prospect of hope.
The meeting was to have been a showdown of archetypal proportions -- imperious king Michael Eisner facing his roused and disaffected peasantry. Eisner was the savior gone sour, the brilliance he brought to Disney 20 years ago curdled into arrogance and dismissiveness.
The struggle was all the more profound because we rarely think of Disney as anything so pedestrian as a company. Disney is the premier storyteller of our era....
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