Lighting the GE Way

Fast Company, August, 2004 by Ryan Underwood

Contrary to popular lore, Thomas Edison didn't invent the first lightbulb. That was Sir Joseph Wilson Swan, a British chemist, physicist, and inventor. Edison simply came up with one that could burn for 600 hours instead of 40, making it the first commercially viable "electric lamp" in history.

For scientists at General Electric's global research facility in Niskayuna, New York, that's more than trivia. It's a guiding principle for Anil Duggal, 38, an amiable chemistry researcher who is trying to pull off an Edison-like feat. Duggal and a cross-disciplinary team of scientists at the center want to develop a new kind of electric lamp using an emerging technology called organic light-emitting diodes (OLEDs), most easily thought of as light-up plastic.

Why? Call it...

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