Was Built To Last Built To Last?
Fast Company, November, 2004 by Jennifer Reingold and Ryan Underwood
It's been a decade since Jim Collins and Jerry Porras wrote Built to Last , a book that took the management world by storm. But some of its companies haven't held up as well as its sales.
Doug Ducey, the CEO of Cold Stone Creamery, will never forget the first time he read Built to Last: Successful Habits of Visionary Companies , the management book by Jim Collins and Jerry Porras that is one of the best-selling business books ever. Or the first time he listened to it, anyway.
"I was driving to San Diego with my family," he says, as though he's remembering a spiritual conversion. "The kids had just fallen asleep. And we put on the CD." As he heard Collins and Porras describing a group of 18 companies they defined as visionary, including Procter & Gamble, where Ducey...
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