Competing on Culture
Fast Company, March, 2005 by Jena McGregor
In his new book, The One Thing You Need to Know...About Great Managing, Great Leading, and Sustained Individual Success (Free Press, March 2005), Marcus Buckingham advises leaders to "find an edge -- one edge -- and talk about it all the time." Buckingham says Brad Anderson, CEO of Best Buy, has done exactly this by identifying the consumer electronics retailer's edge -- its people, especially the "blue shirts," or frontline employees, in its stores -- and then focusing on it relentlessly. As Best Buy implements its "customer-centricity" strategy, which calls for each store to focus on one or two customer segments (soccer moms, say, or small business customers) in order to serve them better, Anderson is promoting a people-centric culture, too. Rather than merely concentrating on...
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