Fast Talk: Advertising Architects
Fast Company, September, 2006 by Danielle Sacks
Judy L. Hu, 54 Executive director for advertising and branding General Electric Fairfield, Connecticut "One Second Theater" (BBDO): The award-winning ecomagination commercial, "Singin' in the Rain," was transformed into a DVR experiment in which viewers could pause frames to get the Hollywood dirt on its dancing elephant star.
"I'm always challenging my agency people to come up with ideas they think I won't want, or that they think I'll think are too risky. Sometimes they are too risky for us, but the process still allows us to go further than we would have gone. In the 1950s, we sponsored a series of black-and-white TV programs that Ronald Reagan hosted, called General Electric Theater. A while back, we challenged our agency--whom we've been working with for 86 years--to...
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