Fast Talk: Home Improvement
Fast Company, December, 2006 by Alan Deutschman
Genevieve Bell Director, User Experience, Digital Home Group, Intel Corp. Beaverton, Oregon Bell, 39, is a native Australian whose ethnography work helps translate insights about human behavior into technology for Intel . She recently led a six-month study of the "digital home," conducting 400 interviews in 86 households across 13 countries. Here, she explains why The Jetsons is a fantasy that will never be achieved.
"Our office working spaces are framed by ideas of efficiency--saving time, money, energy--and we've often applied that to the home. We've tried to make the home more rational, all that language from the '30s and '40s about 'domestic science' and 'home economics.' But we actually spend more time doing laundry now than in 1945, which is staggering....
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