Fast Talk: Hip Car Hits the Clubs
Fast Company, July, 2007 by Cora Daniels
Jeri Yoshizu Sales Promotion Manager, Scion Torrance, California Jeri Yoshizu, 38, who runs lifestyle marketing for Toyota's brand Scion, has been helping local musicians produce CDs for more than three years. She is now creating limited-release vinyl records, popular with club DJs and Scion's hipster target audience.
"Scion is not interested in working with a Justin Timberlake or a Kanye [West], or holding a club event on a Saturday night. We don't have the Toyota budget to do that, and anyway, the trendsetting crowds come out on Wednesdays or Thursdays.
We're working off more of a grant model: creative arts more than commercial arts. We'll pair up a hip-hop band that is fairly local with legendary rappers such as Big Daddy Kane or Raekwon. We produce...
Most Recent Business Articles
- Multiple criteria evaluation and optimization of transportation systems
- Multi-criteria analysis procedure for sustainable mobility evaluation in urban areas
- A two-leveled multi-objective symbiotic evolutionary algorithm for the hub and spoke location problem
- Multi-criteria analysis for evaluating the impacts of intelligent speed adaptation
- The development of Taiwan arterial traffic-adaptive signal control system and its field test: a Taiwan experience
Most Recent Business Publications
Most Popular Business Articles
- 7 tips for effective listening: productive listening does not occur naturally. It requires hard work and practice - Back To Basics - effective listening is a crucial skill for internal auditors
- FAS 109: a primer for non-accountants - Financial Accounting Standards Board's "Statement 109: Accounting for Income Taxes"
- Design a commission plan that drives sales - Sales Commissions
- Too Young to Rent a Car? - 25-years-old the minimum age for car renting - Brief Article
- Getting the global view: Nestle, led by Peter Brabeck-Letmathe, climbs to the #1 spot in this year's Best Companies for Leaders
