Fast Talk: Gamer Controls Music 2.0
Fast Company, July, 2007 by Cora Daniels
Steve Schnur Worldwide Executive of Music and Marketing, Electronic Arts Redwood City, California Steve Schnur, 40, creates the soundtrack for all Electronic Arts video games, including such franchises as Madden NFL and Harry Potter. His latest music initiative, Artwerk, is a separate unit that plans to sell games-based songs to the public.
"It is odd and ridiculous that my friends in the record industry expect young people to discover and listen to music the same way they did. Radio and TV are mediums we grew up in. Video games and the Internet are today.
The gaming industry has experimented with music since the mid-1990s. When Trent Reznor [of Nine Inch Nails] did a song for [the game] Quake , it was a big deal. It really opened people's eyes to the...
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