Driven By Design
Fast Company, July, 2007 by Bill Breen
C loaked in a silver canvas, the machine sat on the roof of a glass-and-steel box in the industrialized outskirts of Turin, Italy; at its side stood three senior designers from Pininfarina, the storied automotive-styling house. Jason Castriota, best known for his Ferrari exteriors, lifted a corner of the canvas and began a kind of vehicular striptease, casually revealing first the wheels, flanks, and hood, then ripping away the shroud to expose the entire body of a full-sized, hyperrealistic replica of Maserati's new GranTurismo coupe. The model, which functions as a prototype during the styling process, is literally a sculpture, crafted by hand from a milled resin called epoxy wood. As the three men took in the taut skin and graceful lines, Castriota recalled an insight from a...
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