Letter from the Editor
Fast Company, December, 2007 by Robert Safian
My 14-year-old son loves Apple . It’s not just that he owns an iPod and a Mac laptop; whenever Steve Jobs makes a major announcement, he downloads the video on iTunes and watches it on his iPod. Just this week, he shelled out $129 of his own money to buy the new Leopard operating system. “I should buy some Apple stock,” he told me last night. “That way we can rise and fall as a team.”
Such identification--and fascination--with Apple is rampant. After one of our columnists criticized Steve Jobs a few issues back, we were deluged with hostile letters, a few of which appear in our Feedback section, beginning on page 25. Apple is widely admired for its customer-focused products, its enviable design aesthetic, its unmatched success with problem solving. American business...
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