Berry, Berry Ambitious
Fast Company, December, 2007 by Alissa Walker
Like any Hollywood starlet , Pinkberry knew it had arrived when it made the pages of two of America's most popular publications: Us Weekly and People . Since the frozen-yogurt chain first opened in West Hollywood, California, in 2005, Paris Hilton, Lindsay Lohan, and even Mike Tyson have been seen spooning Pinkberry. It's been written into Saturday Night Live and Ugly Betty . Fans hold vigil online--lots of exclamation points, not candles--for new store openings, and have appropriated the term "crackberry" from BlackBerry addicts. Forget the country's best yogurt--this is its most famous.
And perhaps its most ambitious. Pinkberry, founded by businesswoman Shelly Hwang and architect Young Lee, now has 34 stores in L.A. and New York City, with plans to hit London and Las...
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