Twelve Tips for Successful Opt-in E-mail Newsletters — An Opt-In E-newsletter is Quick, Personal, and Inexpensive
Home Business, November, 2004 by Raj Khera, MailerMailer LLC
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Do you keep in touch with your current and previous clients? What about those prospects you've been meaning to contact? Do you feel a little awkward calling them “cold”?
Having your own opt-in permission-based electronic newsletter might be the answer you're looking for.
An opt-in e-newsletter is one of the most effective marketing tools you can use, because it is quick, personal, and inexpensive. Many small businesses are using e-mail newsletters to introduce themselves to new customers and to communicate with existing ones. By sending useful information on a regular basis, you can maintain constant contact without being annoying. In addition, an e-mail newsletter can enhance your credibility and increase sales.
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Below are 12 tips for running a successful e-mail newsletter campaign.
1. Never purchase, trade, or borrow an e-mail list. This is the cardinal rule of e-mail marketing. ...
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