Customer Service: How To Do It Right!
Home Business, July, 2005 by Peggy Morrow
Implementing excellent customer service is not an option —
— it’s a survival skill for every small business. With over 23 years of experience advising businesses as diverse as Marriott Hotels and NASA to the Houston Astros, author Peggy Morrow clearly outlines how to keep your customers loyal, attract new ones, and increase your profits.
In Customer Service: How To Do It Right!, you’ll find a step-by-step plan to implement effective customer service in your company with easy-to-understand directions, how-to lists, and checklists. Morrow offers advice on how to make better hiring choices (for less turnover), and she explains why it is important to hire for attitude and train for skills. She also highlights ways to build a strong brand, generate repeat business, lessen...
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