Thinking Inside theBox
Inc., July, 2004 by Nadine Heintz
Geraldine Laybourne sweeps into a small conference room at the headquarters of Oxygen Media to watch a focus group getting under way one floor below. Most of Laybourne's employees at Oxygen, the four-and-a-half-year-old cable TV channel for women, have left for the day, and the usually bustling office -- located on three stories of a converted Nabisco factory in Manhattan's Chelsea district -- is quiet. Laybourne has been looking forward to this focus group, which she commissioned to gauge the interest of women in some kind of election-season special, an idea that is dear to her heart. Leading the discussion is Karen Ramspacher, a head of research at Oxygen, who sets the group at ease with friendly introductions and banter about everyone's favorite television shows.
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