Downhill All the Way
Inc., March, 2006 by Athena Schindelheim
1968 Fourteen-year-old Jake Burton Carpenter falls in love with Sherman Poppen's Snurfer, the precursor to the modern snowboard. He breaks a finger riding one.
1976 As a senior at New York University, Burton becomes an assistant to Victor Niederhoffer, a hedge fund manager who sells privately owned companies to big corporations. He hates it but is inspired to start a business. Niederhoffer gives Burton money to help.
1977 Burton builds his first boards. None sell.
1979 Burton sells his 700th snowboard. He's $100,000 in the hole, but on the plus side he wins the World Snurfing Championship.
1982 Jake meets his future wife while making a snowboard.
1984 Burton has its first million-dollar year.
1988 A million...
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