The Coolest Little Start-Up in America

Inc., July, 2006 by Bo Burlingham

The first time Eric Smith laid eyes on Tom Szaky, in April 2005, he felt a shiver of panic. Oh, my God, Smith thought. What have I gotten myself into?

There they were, about to meet with Home Depot's global product merchant, John Fuller, a guy who could make or break a young company with a simple yes or no, and Szaky, the founder and CEO of TerraCycle, all of 23 years old at the time, shows up looking as if he's just rolled out of bed after a night of heavy partying--rumpled, unshaven, and dressed in jeans, a sports jacket, a shirt with no collar, and a John Deere baseball cap. This was not what Smith had bargained on. The director of sales for Philips Lighting, he had set up the meeting as a favor to his former boss and mentor at SC Johnson. Granted, on the telephone Szaky...

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