A Travelocity for Sending Packages
Inc., October, 2006 by Max Chafkin
Inspired by popular travel search engines, a new website called RedRoller promises relief to small companies reeling from high shipping costs. The site, which debuted in June, lets users compare shipping rates, print labels, and schedule deliveries with FedEx , DHL, the U.S. Postal Service, and two regional carriers.
Adopting a multicarrier approach can save certain kinds of mail-heavy businesses as much as 50 percent, says RedRoller founder Bill Van Wyck. He describes his ideal customer as a Web retailer that spends $1,000 a month on shipping. Notably absent from RedRoller's menu is UPS . A spokesperson for UPS, the world's largest shipping company, says that it is uncomfortable with the idea of "a third party representing our brand based solely on cost." For small...
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