How I Did It: Mike Walrath, Founder, Right Media
Inc., September, 2007 by Sarah Goldstein
Industry: Advertising & Marketing 2007 Inc. 500 Ranking: 43 Three-Year Growth: 2,539%
Mike Walrath was a classic dot-com kid, except that his response to the bust was to come up with an industry-changing technology platform. Right Media, which Walrath founded in New York City in 2003, hosts an exchange on which online advertisers and publishers buy and sell ads via live auction, with Right Media taking a cut of each transaction. Four years and four billion ad impressions per day later, Walrath sold 80 percent of the business to Yahoo (which already owned the other 20 percent) for $680 million. Walrath is staying with his company.
I was hired by DoubleClick during the dot-com boom and stayed on through the bust. We survived the bust relatively...
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