No Tickle Me Elmo This Year
Newsweek, November, 2004 by Carl Sullivan
It's a parent's worst nightmare: the hottest holiday toy is impossible to find. Store shelves are empty. The nightly news broadcasts adults fighting over dolls at the local Wal=Mart. Remember the Cabbage Patch Kids? Tickle Me Elmo?
Fortunately, there doesn't appear to be a must-have item on Santa's list this year, according to Chris Byrne, a.k.a. The Toy Guy. For the past 25 years, Byrne has worked in some facet of the toy industry, beginning with a job writing assembly instructions for playthings. Today, Byrne reviews products (with the help of some wee assistants) for his newsletter, Toy Wishes, and various TV shows. He recently talked about toy-buying in 2004 with NEWSWEEK's Carl Sullivan. Excerpts:
NEWSWEEK: So how does a 48-year-old get to be known as "The Toy...
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