Dear Dad, Here's a Card You Might Keep

Newsweek, June, 2005 by Vanessa Juarez

For a couple of bucks, you can send this lame card to your sis: "Is it hot around here? Or is it just all those candles on your birthday cake?" For a bit more, you could upgrade to a card from Meri Meri, where the cover designs do all the talking. Beads, ribbons and even feathers poke out from the witty, fun and colorful shoe, purse and sports-car motifs. Valerie Cooper of the Greeting Card Association calls them "sleek, hip and happening." Twenty years ago, Meredithe Stuart-Smith (Meri was her childhood nickname), a museum art teacher turned stay-at-home mom, took a stroll through a greeting-card aisle and noticed a certain lack of, let's say, style. So at 28 years old, Stuart-Smith began creating handcrafted cards out of her Los Angeles apartment. She sold them for $2.50 to...

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