Cleaner Carats
Newsweek, March, 2007 by Alicia Barney
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Those about to propose have always had to consider the four C's of engagement rings: cut, clarity, color and carats. Now there's a fifth: is it P.C.? Nineteen jewelers, including standards like Tiffany & Co., Ben Bridge and Zales, have now joined the "No Dirty Gold" campaign to bring concern about the trade's impact on human rights and the environment to a head. Campaigners say mining can produce 20 tons of waste per gold ring, pollute drinking water and displace local communities.
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The P.C. trend has been spurred by the December film "Blood Diamond," which dramatized the exploitive trade in African war zones. Sales ...
