Holes In Your Soles

Newsweek, April, 2008 by Anna Kuchment

Geox has made a footwear business out of stopping sweat. Now it aims to overtake Nike and Adidas.

Mario Moretti Polegato is a man obsessed with sweat. Slipping his index finger behind the waist band of his stylish pinstriped suit, he helpfully explains that “if you touch your finger here, you find a lot of humidity.” Polegato is sitting in the lobby lounge of Manhattan’s Four Seasons Hotel, holding forth on what makes most menswear so uncomfortable. His suit has a secret: just below the belt of his trousers and above the shoulders of his jacket are discrete perforations that let out body heat, helping keep the wearer cool and dry. His shoes, too, have an agenda beyond fashion: their soles have tiny holes that release vapor but keep water out, helping end what Polegato...

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