Stay True to Your Brand
Newsweek, May, 2008 by Richard M. Smith
Ad guru Rance Crain says the rules are eternal.
Crain Communications isn’t the highest-profile media company, but each week its publications—including such titles as Advertising Age, Crain’s New York Business and Automotive News— are must-reads for busy executives. Since 1971, Rance Crain, a son of the founder, has run the 92-year-old company in partnership with his brother Keith; Rance also serves as editor in chief and columnist for Ad Age. In the latest in his series of interviews as part of NEWSWEEK’s partnership with the Kaplan University M.B.A. program, NEWSWEEK Chairman Richard M. Smith spoke with Crain. Edited excerpts:
Smith: Your family has run the company for nearly a century. Does family ownership create problems in attracting top managerial talent?...
Most Recent Reference Articles
- ARAB EUROPEAN RELATIONS - Dec 22 - Russia Denies Selling Missile System To Iran
- EGYPT - Dec 29 - Opposition Says Mubarak Blessed Israeli Attacks
- ARAB AFFAIRS - Dec 22 - Syria Will Eventually Move To Direct Talks With Israel
- ARAB AFFAIRS - Dec 30 - GCC Denounces Massacre
- ARAB ISRAELI RELATIONS - Israel Issues An Appeal To Palestinians In Gaza
Most Recent Reference Publications
Most Popular Reference Articles
- How Tyler Perry rose from homelessness to a $5 million mansion
- 9 questions to ask your new lover: what you were afraid to ask, but always wanted to know
- Free Sex Change? Move To Idaho - Brief Article
- Vickie Winans: at home with the gospel star who lost 75 pounds and reenergized her career
- BEST HAIR SALONS in DALLAS, The
