The $10,000-A-Month Psychic

Newsweek, June, 2008 by Tony Dokoupil

When business people need a crystal ball, they turn to consultant Laura Day, the ‘intuitionist.’

When Seagate Technology, the $11 billion-a-year maker of hard drives for the Playstation 3 and Microsoft Xbox, went searching for a consultant to run one of its management workshops in the fall of 2006, it bypassed the usual list of Silicon Valley gurus. Instead, Seagate’s executive director of software engineering, Gabriel Lawson, invited Laura Day—a stylish New Yorker with no tech experience—to train his Colorado-based team. “She was amazing,” Lawson tells NEWSWEEK, recalling Day’s quick insights into the poor coordination between the company’s research and marketing teams. “Anybody who can afford her will get 100 times their money’s worth.” What exactly is Day’s...

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