Good Cop/Bad Cop Goes Green
Newsweek, May, 2009 by Sharon Begley
The Greenpeace that the public knows has never met an environmental villain that it didn’t want to make really, really miserable. So in the group’s ongoing campaign to get Kimberly-Clark to stop using wood fiber from virgin forests for Kleenex and other paper products, activists have used a bus shaped like a box of Kleenex to block the entrance to one of the company’s paper mills. Shadowing a marketing tour for the company’s Cottonelle toilet
paper, they have unfurled banners declaring the sites a “forest crime scene.” But in 2007 the attacks got personal. As CEO Thomas Falk began a speech to an executive-education program at his alma mater, the Wisconsin School of Business, two Greenpeace activists switched his PowerPoint for theirs. Instead of a primer on Kimberly-Clark’s...
Most Recent Reference Articles
- ARAB EUROPEAN RELATIONS - Dec 22 - Russia Denies Selling Missile System To Iran
- EGYPT - Dec 29 - Opposition Says Mubarak Blessed Israeli Attacks
- ARAB AFFAIRS - Dec 22 - Syria Will Eventually Move To Direct Talks With Israel
- ARAB AFFAIRS - Dec 30 - GCC Denounces Massacre
- ARAB ISRAELI RELATIONS - Israel Issues An Appeal To Palestinians In Gaza
Most Recent Reference Publications
Most Popular Reference Articles
- The Greek chorus, Jimmy the Greek got it wrong but so did his critics - Jimmy Snyder and his views on pro sports and race
- How Tyler Perry rose from homelessness to a $5 million mansion
- 9 questions to ask your new lover: what you were afraid to ask, but always wanted to know
- Vickie Winans: at home with the gospel star who lost 75 pounds and reenergized her career
- Free Sex Change? Move To Idaho - Brief Article
