Don’t ‘iTune’ Us
Newsweek, June, 2009 by Daniel Lyons
It’s geeks versus writers. Guess who’s winning.
Attention, would-be professional bloggers: the nice folks at Amazon have good news and bad news for you. The good news is that Amazon now lets anyone create a blog and sell subscriptions to owners of its Kindle e-reader device. The bad news? Amazon sets the prices, and Amazon keeps 70 percent of the money.
Such a deal, right? You do all the work, and Amazon pockets more than two thirds of the loot. If you don’t like that arrangement, well, you can go build your own e-reader and online store. But if you want to participate in Amazon’s e-reader marketplace—which happens to be the only such marketplace that matters right now—well, you’ll have to play by Amazon’s rules. For what it’s worth, that 70–30 split is the same one...
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